Three Effective Ways to Market Online

Online marketing

Did you know that Google mows the lawns of its headquarters using Goats? In addition, Google created the first Google “doodle” in 1998. Although Google has some unconventional tendencies, it still owns approximately 70% of the search engine market share. As a result, businesses must employ several SEO marketing techniques in order to effectively market their websites on Google. By implementing the following SEO strategies, your website will be able to maintain a significant presence on Google, and this will increase the number of users who visit your site.

1. Mobile web design. Your website should not only work flawlessly on desktop computers, but it must also be compatible with all mobile devices, as well. This is because mobile internet usage is expected to surpass desktop internet usage by 2014, and 65% of mobile users use their devices to find local businesses or make purchases. As a result, your website must work on all platforms in order to appeal to more users.

2. Content creation. Quickly becoming one of the most popular internet marketing techniques, content creation is used by 75% of all marketers. This strategy involves creating keyword-rich articles and blogs that are used to rank websites higher on search engine results pages. This is important because more than 100 billion searches are conducted each month online and 75% of users never look past the first page of search results, so your website must rank as highly as possible in order to earn more traffic.

3. Social media marketing. You must market on social media sites, as well. This is because 90% of adults who are online use social media extensively, and 18% of consumers research a product or service using social media. As a result, social media is an effective way to reach more users.

Since more than half of B2B marketers claim that SEO has the largest impact on their lead generation, businesses must use SEO to market their websites online. This can be accomplished through mobile web design, social media marketing, and content creation, as each strategy will help improve the online presence and visibility of your website. By implementing these marketing techniques, your website will experience a significant increase in the amount of web traffic it receives.

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