Google. Thought by some to be greatest of search engines out there. I mean, how cool is it that their very first Google Doodle (the little picture that makes up the Google logo on their search page) was back in 1998, was a picture of the Burning Man, and was used as an out of office memo, letting everyone know that the founders were attending the festival in Nevada and were therefore unreachable. I admit, very clever. And if you have never seen what their offices are like, dare I say, Google it. You will be blown away. I am not saying that Google is not exceedingly cool. And very impressive in all that they have done that has affected the internet in so many ways. But in terms of SEO marketing, especially for small business Seo marketing, they have yet to impress many.
SEO marketing is not something to ignore. That is a death sentence for any online business. And do not think that you can bypass the need for SEO marketing just by paying for one of those sponsored ads that appear on the very top of the search results. Seventy to eighty percent of people using searches completely ignore those sponsored links, in lieu of the organic search results, believing them to be more honest and likely to match what they were searching for. And forty two percent of the searchers will click on only the top results that they are given, usually only the first five or so.
Another shocking fact is that ninety two percent of adults who are online daily do at least one search. That makes sense. The shocking part is what happened to the other eight percent? What are they doing? But, that fact just illustrates how much exposure you are set to have by being on top of search results, thus the importance of search engine optimization. In fact, fifty seven percent of Business to Business (B2B) marketers say that search engine optimization gives them the best results in terms of lead generation.
So there are plenty of examples of why search engine optimization is crucial to the online life of your business. With actually very few facts out there to speak against Seo. It is just a matter of finding the time and ambition to successfully do it. But once it is done, and done well, you will see a noticeable difference and realize that there will be a definitive return on the investment.