Did you know that 92% of American adults use search engines at least one per day, and that, each month, there are more than 100 billion searches worldwide? Search engines are dominating modern marketing, but that was not always the case. How have search engines, like Google, worked their way from the very bottom to the top?
Back in 1996, PageRank was still an experiment. Google dubbed the experimental algorithm “PageRank” after one of Google’s top developers, Larry Page. Developers continued to test it on small, 4GB hard drives, and they stowed these tester hard drives in a box made of LEGOS. At this point, Google and PageRank were still in their infancy, and few realized their true potential.
Search Engines Today
Today, Google rankings can determine the future of any given company. An overwhelming majority of consumers are online, and it would be foolish for serious business contenders to ignore SEO news and trends. Natural, or “organic links,” boast up to 25% more conversion than paid advertisements. That means companies need to put in the work, and learn ways to rank on Google and other top search engines. Keywords, contention creation, and strategic social media marketing can all help companies establish a strong online presence, and stand a chance in today’s competitive business world.
Search engines have taken great strides. Companies can no longer ignore them and stay ahead. Serious businesses, and top contenders, need to read all Seo news, and pay careful attention to Google’s progress.