A Look at Search Engines

Search engine rankings

When looking at search engines, we need to take a look at one of the top search engines, Google. Many of us use search services each day. In fact, numbers indicate that 92 percent of adults online in the United States perform at least on search per day. However, there may be some fascinating facts about Google that you may not know.

The very first Google Doodle goes back to 1998. It depicted the Burning Man, the icon of the famous desert festival. It was designed to be sort of an out of office message letting Google employees know that founders Brin and Page would be at the Nevada Festival. And, the lawns of the Google headquarters are mowed in a very untraditional fashion. Goats from a local grazing company mow these lawns.

There are many different reasons to use search engines, as well as making sure that your website is listed high up on the page rankings. Sure, you might be compelled to look up “goat rental” to mow your lawn, however, it is more likely that you want to use search engines to make sure your website gets the attention it deserves.

Search engine optimization of your website will allow your site to show up higher on the rankings of search engines. This is very important because three quarters of people using search engines will never go past the first page of results. If you do not show up on this first page, you will not get the traffic need that will result in higher sales figures from your website.

Many business owners are concerned about the investment cost in SEO. This is why it is important to note that leads that come from SEO have a 14.6 percent close rate. The close rate of outbound leas only averages 1.7 percent. It makes sense then that the return on investment is high.

There are many companies that can help with getting your site on the first pages of the search engines. These processes will include not only basic optimization, but also the inclusion of email marketing and social media presence.

Make that call today to get the visibility you want on search engines. You can then expect those higher numbers of leads and sales.

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