58 percent of consumers today begin researching services or products using search engines, significantly higher than the amount that visit company web sites or make an inquiry via social media platforms. For a business that wants to get seen on web sites like Google, paying attention to search engine rankings is vital. If you are looking for Internet marketing that will help you improve your presence on search engines, investing in SEO is a great idea. SEO reporting allows businesses to see which areas they are strong in and which areas they are weak in when it comes to search engine marketing.
The best SEO reporting is the kind that allows you to understand your SEO campaigns in a very specific manner so that you are able to determine exactly where you need to improve. Many types of SEO reporting allow companies to break down their SEO capabilities into specific areas, which helps them focus on the parts of their SEO that they are not achieving success in. Mobile page optimization, for example, is a crucial aspect of SEO reporting. As of 2012 more than 70 million people shop using a mobile device like a tablet computer or cellphone. 65 percent of mobile web users rely on a smartphone or tablet so that they can find a local business to buy something from.
If you want to get the most out of your SEO reporting results, you should provide this information to an SEO specialist that has thorough training and experience with analyzing and interpreting SEO reports. SEO reporting is best managed by an SEO specialist that knows what each kind of report means and can give you an in depth understanding of how to improve your search engine optimization. These SEO businesses will help you improve your organic click through rate, which generates 25 percent higher conversion than equivalent PPC click through rates.
57 percent of marketers in the B2B area report that SEO has the biggest influence on their generation of leads. If you are wondering where to begin in order to expand your search engine optimization, running an SEO report is a great way to start. These reporting tools help your company break down your search engine optimization needs and understand where they need to be improved so that you can draw targeted web traffic online. To get the most from these reports, let a skilled SEO professional interpret them and come up with a plan based on their results.